Bespoke by subscription · Built in Nigeria
Your wardrobe,
Your wardrobe,
on autopilot.
Style-U delivers custom-fitted outfits to your door on your schedule — monthly, bi-monthly, quarterly, you decide. Chosen by you, styled by us, run entirely from a single app. No fittings to schedule. No tailor to chase.
Now delivering across
Lagos
Abuja
Port Harcourt
Ibadan
Aba
Enugu
Kano
Benin
● 2,418 on waitlist
The catalogue · live
Styles you can't
Styles you can't
get anywhere else.
240+ exclusive looks in rotation. New drops every cycle. Tap to favourite — we tailor every piece you love to your exact measurements.
240+
Styles live
12
New this week
4
Collections / yr
NEW THIS WEEK
N°238 · Monochrome Senator
N°237 · Floral Long Gown
N°236 · Quarter-Zip Set
N°235 · Embroidered Agbada
N°234 · Iro & Buba — Indigo
N°233 · Office Two-Piece
N°232 · Wedding Agbada — Cream
N°231 · Tropical Native Blouse
NEW THIS WEEK
N°238 · Monochrome Senator
N°237 · Floral Long Gown
N°236 · Quarter-Zip Set
N°235 · Embroidered Agbada
N°234 · Iro & Buba — Indigo
N°233 · Office Two-Piece
N°232 · Wedding Agbada — Cream
N°231 · Tropical Native Blouse
And 230+ more waiting.
Subscribe to unlock the full catalogue, filter by mood, and start tagging your picks.
Unlock all stylesThe full catalogue lives in the app.
240+ styles, filterable by mood, occasion, fabric or season. Updated weekly. Free to browse — subscribe to tailor.
Features
Everything you need to stop thinking about your wardrobe.
Six surfaces. One app. Built specifically for the way Nigerians actually buy clothes.
Collection
76 LOOKS · 12 NEW THIS WEEK
Browse the entire season.
A new collection drops every cycle. Filter by occasion, fabric or season. Tap to tag — we tailor your picks to your measurements.
All
Bespoke
Native
Casual
Wedding
Office
AI Try-On · NEW
See yourself in it before we make it.
Snap a selfie. We render any style on you in seconds — so you know it works before we cut a single thread.
YOU · SELFIE
![Your selfie]()
✦
AI
RENDERED
![AI-rendered preview]()
↻ Try other styles
Wallet · Rewards
Earn while you wear.
₦1,000 in credit for every friend you refer. Apply to any cycle.
Vicelle Wallet
Balance
₦12,400
Referrals · 8
Tap to flip ↻
Order tracking
Every step, visible.
7-step timeline from measure to delivery. Push notifications on every change.
✓
Measure
✓
Style
✓
Fabric
●
Produce
5
QC
6
Deliver
ETA · Cycle 03 · Silver
Fri 12 Jun · 11 days
Measurements
One profile, forever.
Logged once. Updated each cycle. Pulled into every order.
Upper
Lower
Chest38.5"
Shoulder15.5"
Sleeve24"
Neck15"
Progressive fit
Your body shifts.
Your body shifts.
Your fit shifts.
Chest+0.5"
Waist−1.0"
Sleeve0"
↳ AUTO-APPLIED TO CYCLE 04
Special requests
Off-cycle orders.
Off-cycle orders.
Same app.
Wedding tomorrow? Investiture next month? Skip the subscription window — submit, approve, receive.
● NEW REQUEST · DRAFT
Wedding agbada · Ankara, navy/gold✎
Deadline · 14 days→
Delivery · Lagos Island→
Quoted price₦142,000
How it works
Four steps. Then you stop thinking about it.
From signup to your first outfit hitting your door in 45–60 days. Everything else just happens.
STEP 01 · DAY 0
Pick a plan.
Bronze, Silver or Gold. Pay full or split. Cancel any time, no contract.
Takes 2 minutes
STEP 02 · DAY 1–3
Get measured.
A Vicelle measurer comes to you. Or use a local partner. Logged forever.
20-minute session
STEP 03 · DAY 3–10
Pick your looks.
Browse the season. Tag fabrics, cuts, colors. We handle the rest.
Styling window
STEP 04 · DAY 45–60
Open the box.
Custom-fitted, packed with a care insert and QR-tracked order trail.
First cycle complete
Pricing · 8 plans + custom
Pick your cadence.
One from each tier shown here. Eight plans total, plus custom. No contract.
Bronze · 01
The Starter
Test the system. 2 sets, modest styles.
₦35k/ cycle
- 2 custom-fitted sets per cycle
- One in-home measuring session
- Free birthday outfit after 8 months
- Delivery: 2 weeks after payment
★ Popular
Silver · 01
Elevated Style
Four exclusive pieces. Flexible payment.
₦120k/ cycle
- 4 sets of exclusive fittings
- Access to 3 exclusive collections
- Birthday outfit after 6 months
- Pay full or split into 2 months
Gold · 01
Prestige
Twelve personalised pieces. Luxury packaging.
₦400k/ cycle
- 10 exclusive fittings
- Personalised by Vicelle stylist
- Birthday Masterpiece after 4 months
- Luxury packaging + flex payment
Founding members
Built with the first 2,418 people in.
Early access since January '26. Every quote below is a real founding member.
★★★★★
"I used to wear the same three things on rotation. Now I just… open the box. The fit is unreal — better than my last bespoke and I didn't have to chase anyone."
AO
Adaeze O.
★★★★★
"The app is what sold me, honestly. I can see where my order is at 11pm without WhatsApp-ing a tailor. As a product person, that alone is worth the price."
TK
Tunde K.
★★★★★
"I subscribed for my wife and signed myself up two months in. The wedding agbada they did for my brother's traditional is the cleanest piece I own."
CE
Chinedu E.
Questions
The first 10
The first 10
everyone asks.
Still stuck? Reach us on WhatsApp — we answer within an hour, 9 to 9, Lagos time.
You can visit a local partner tailor on our list, or book a Vicelle measurer who comes to you. Session takes 20 minutes. Measurements are logged once and live in your app forever — pulled into every future order automatically.
Each cycle we re-confirm — in-app for small shifts, in-person for big ones. Your fit history is part of the product. Whatever cadence you picked (monthly, bi-monthly, quarterly), the re-fit just runs in the background.
Yes. No contract. Cancel or pause for one cycle directly from the app. The only thing locked in is the standing-order discount on Silver and Gold.
45 to 60 days from the close of your styling window. Bespoke is bespoke — nothing is pre-made waiting in a warehouse.
Eight plans across three tiers plus a custom option. Bronze (2 plans, ₦35–70K) for starters; Silver (2 plans, ₦120–200K) for the regulars; Gold (3 plans, ₦400K–1.5M) for wardrobe-scale. Custom is quote-based and lets you monetise. See the full breakdown on the Pricing page.
Yes. Weddings, traditional ceremonies, investitures, gift orders — all routed through the same app. Submit a request, get a quote, pay 50% deposit. Subscribers get priority queueing.
Lagos, Abuja, Port Harcourt, Ibadan, Enugu, Kano, Aba, Benin, Owerri. Other cities by request — usually no extra fee within 14 days.
Both. Same packages, same pricing, same styling experience.
Yes. Your styling window lets you tag fabrics, cuts and colors from the season's collection. We don't guess. Material upgrades available on Silver and Gold.
Pay in full or split into 2 or 3 instalments per cycle. No interest, no third-party lender. Standing order on your bank account, managed from the app.
Founding seats · 87 left
Stop dressing for who you
Stop dressing for who you
used to be.
Apply takes 4 minutes. First box arrives in 45 days. Founding members get a free birthday outfit forever.